Saturday, July 10, 2010

Top 10 Sports Brands in the world

Top 10 Sports Brands in the world
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Top 10 Sports Brands in the world Top 10 Sports Brands in the worldTop 10 Sports Brands in the world Top 10 Sports Brands in the world Top 10 Sports Brands in the world Top 10 Sports Brands in the world

No. 1 Nike

Brand Value: $10.7 billion Nike is the only sports apparel company with a worldwide market share that has increased over the last two years.

No. 2 ESPN

Brand Value: $10.5 billion Disney’s ESPN charges cable operators a monthly fee of almost $4 per subscriber, the highest rate of any U.S. basic cable channel.

No. 3 Adidas

Brand Value: $7.3 billion The Adidas name appears on the uniforms of 350 professional and national soccer, rugby, cricket and basketball teams worldwide.

No. 4 Gatorade

Brand Value: $6.4 billion PepsiCo’s Gatorade brand has a market share of 75% of the North American sports drink industry, 3.5 times that of its rival, Coca-Cola’s Powerade.

No. 5 Reebok

Brand Value: $2 billion A subsidiary of Adidas since 2006, Reebok is the official uniform provider of the National Football League, National Hockey League and Canadian Football League.

No. 6 Sky Sports

Brand Value: $1.3 billion Britain’s answer to ESPN now has six channels and rights to a bevy of sports properties, including Premier League football, international rugby and cricket and two of golf’s major championships

No. 7 EA Sports

Brand Value: $770 million EA Sports’ "Madden NFL," the best-selling sports videogame in history, launched its 20th edition in 2009.

No. 8 Under Armour

Brand Value: $530 million Under Armour’s anti-moisture shirts proved so popular among U.S. Marines serving abroad that it caused the Department of Defense to change its wardrobe regulations.

No. 9 YES Network

Brand Value: $525 million YES, the cable home of the New York Yankees and New Jersey Nets, is the highest-rated regional sports network in the United States.

No. 10 IMG

Brand Value: $400 million IMG has made a big push into college sports in recent years, striking multimedia deals with 19 athletic departments, including powerhouses Texas and Ohio State.

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