Many actors like Rani Mukherjee, Abhishek Bachchan have become household names thanks to the products they endorse. But there’s a price attached to this ‘benefit’ - tax. Shah Rukh tops the list of taxpayers among brand ambassadors this year.
Shah Rukh Khan
The actor topped the list of taxpayers among brand ambassadors this year, beating even cricketer Sachin Tendulkar, who paid a service tax of Rs. 1.93 crores.
Brands SRK has endorsed:
Pepsi, Lux, Hyundai Santro, Omega, Bagpiper, Tag Heuer, Sunfeast, Airtel, Masterstroke Deluxe Whiskey, Compaq, Belmonte…
Shah Rukh Khan: Earnings per film
Actor Shah Rukh Khan, according to sources, earns approx. 6-8 crores per film, and about 6 crores through endorsement.
The actor, however, believes in paying tax, besides of being ‘generous’ to friends and colleagues. Shah Rukh is known to gift away cars and flats to his near and dear ones.
Actor Amitabh Bachchan is the second highest taxpayer as brand ambassador, and paid Rs. 1.53 crores by way of taxes this year.
Brands Amitabh has endorsed:
Cadbury, Dabur, Reid & Taylor, Pepsi, ICICI, Parker pens, Nerolac paints, Maruti's Versa van, Life Insurance, the Amitabh perfume, Dabur…
Amitabh Bachchan: Earnings per film
Amitabh Bachchan earns as much as Rs. 5 crores by way of ad commercials and is known to charge about Rs. 4 crores per film.
The man, at the age of 64 still rules the roost. And is also proving to be a good role model to his son Abhishek whose career has really picked up in the last two years.
Brand ambassador Hrithik Roshan paid a service tax of approx. Rs. 1.04 crores this year. The actor became a craze especially post his spate of success films - Koi Mil Gaya and Krrish.
Brands Hrithik has endorsed:Sony Ericsson, Hide-n-Seek biscuits, Acer, John Player, Coke, Hero Honda…
Hrithik Roshan: Earnings per film
The actor has just signed a whopping 35 crores deal with Ad Labs and charges between 6-7 crores per film, approximately.
The actor is known to endorse brands he feels suits his image. And post Dhoom 2, Hrithik has become quite a craze among the masses.
Actress Rani Mukherjee is the highest brand ambassadress taxpayer and paid Rs.1.03 crores as tax. The actress has become a household name post films like Hum Tum.
The brands Rani has endorsed:
Nestle Munch, Fanta, Titan Raga, Good Knight, Chevrolet Aveo, Dabur Amla hair oil…
Rani Mukherjee: Earnings per film
Rani Mukherjee is one of the highest paid actresses today. Extremely talented the lady, we hear, charges about Rs. 3 crores per film.
With performances like in Black, Hum Tum, KANK,it’s no wonder that the filmmakers are more than willing to pay the amount she demands.
Actor Abhishek Bachchan paid Rs 98 lakhs as tax on his brand endorsement earnings. The actor has become famous of late with films like Dhoom, Bunty Aur Babli and Bluffmaster.
Brands Abhishek has endorsed:
Motorola, Ford Fiesta, LG Electronics
Abhishek Bachchan: Earnings per film
Bachchan Jr. earns about 4 crores per year through advertisement commercials. And charges about 4.5 crores per film.
The actor has become quite the youth icon and is also preparing for his first world tour with dad Amitabh and wife Ash.
Actor John Abraham paid Rs 79 lakhs as service tax on his endorsement fees. The actor endorses well-known respectable brand names that go well with his image.
Brands John has endorsed:Castrol, Diet Pepsi, Wrangler jeans, Fast Track eye-gear, Yamaha bikes, Samsung mobile, Clinic shampoo
John Abraham: Earnings per film
The hunk charges about 3 crores per film. His price has increased after the actor has been involved in international projects.
Also, his movies back home seem to be faring
Saif Ali Khan
Tax Department sources revealed that Saif Ali Khan paid Rs 70 lakh on his brand endorsement fees.
Brands Saif has endorsed:
Lays wafers, Seagram’s Royal Stag, Taj Mahal tea, Provogue, Chevrolet Aveo, Lenovo, Colgate Max Fresh, Royale paints
Saif Ali Khan: Earnings per film
Actor Saif Ali Khan’s fees per film amount to approx. 4 crores. The actor has pulled up his socks and become quite youth friendly what with his image makeover and right attitude.
This has also resulted in more brnad endorsements for the actor.
Aamir Khan makes 7-8 crores by way of advertising. However, how much he paid this year as tax remains unknown. The actor is also known for his creativity in commercials. You can’t expect anything ordinary out of this one.
Brands Aamir has endorsed:
Toyota Innova, Titan, Coke…
Aamir Khan: Earnings per film
Aamir Khan is known to charge as much as 7-8 crores per film. But the choosy actor does only one or two movies a year.
Now having got into production as well, the actor keeps himself pretty busy. Also, Aamir is very selective about the brands he endorses.
Aishwarya Rai : Earnings per film
She is one of the top actresses, even as far as fees are concerned. An international name, Ash charges a fee of about Rs. 3 crores a film. Of course, endorsement offers never seem to cease for this Indian beauty.
Brands Ash has endorsed:
Nakshatra Diamonds, L’Oreal, Longines, Coke, Lux…
Akshay Kumar: Earnings per film
Akshay Kumar is one successful actor. Meeting with success more often than not, the actor, these days, we hear, quotes a price of Rs. 5 crores up. With films like Hera Pheri, Namastey London, etc. that brings in moolah to the producers as well, Akshay is more than happy charging what he is worth, if not more.
Brands Akshay has endorsed:
Grasim Suitings, Thums Up…
Kareena Kapoor: Earnings per film
Kareena Kapoor, we hear, charges Rs. 2-3 crores per film. Though most of her movies haven’t been blockbusters, Bebo basks in the glory of her ‘fan connect’. She is pleasant on screen and her energy immediately translates onto her audiences. It’s no wonder then, that she gets ad offers perennially.
Brands Kareena has endorsed:
Lux Body Wash, Citizen Watches, Airtel, Eros jewellery, Pepsi…
Ajay Devgan: Earnings per film
Actor Ajay Devgan is known to charge about Rs. 4 crores per film. With successes like Omkara, Ajay is known to be in an up phase of his career. Known for his hard-hitting power-packed performances, the actor is known to charge a hard-hitting price as well.
Brands Ajay Devgan has endorsed:
Preity Zinta: Earnings per film
Actress Preity Zinta earns about 2-3 crores per film. Known for her ‘bubbly’ nature and her character, the girl has her set of loyalists. Working with brand banners - like the Chopras and Johars, Preity has become quite a brand herself.
Brands Preity has endorsed:
Go Air, Rexona Deo, Head & Shoulders, TVS Scooty, Pepsi, Santro…
Salman Khan: Earnings per film
Actor Salman Khan is another success story and one of the highest paid actors in the industry. The man, we hear, charges as much as approximately Rs. 5 crores per film. Known to entertain the masses with his action and good humour on the screen and off it, Salman also loves performing at stage shows in front of live audiences, but for that he obviously charges a little extra.
Brands Salman Khan has endorsed:
Red Tape shoes, Dollar undergarments…
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