Kareena Kapoor has beaten Katrina Kaif to emerge as the top woman brand endorser
Kareena Kapoor has beaten Katrina Kaif to emerge as the top woman brand endorser on TV during 2009, according to the latest TAM Adex data. In the 2008 list, Katrina was the only woman among top five celebrity endorsers. Kareena's powerful position is interesting because she trails only M. S. Dhoni and Shah Rukh Khan on the overall list. Bebo shares the third spot with Sachin Tendulkar.
Kareena has a huge mass - market appeal which makes her a favourite across the board. Also, Bebo isn't as choosy about brands as other actresses. So, it helps her grab more brands,' said Anirban Das Blah, managing director of KWAN. What's interesting is that Bebo didn't even feature in the 2008 top five. But in the just' released data, she has made a direct entry to the third spot. Katrina has managed to hold on to her fifth rank. Kat got the same spot on the 2008 list.
Bebo is the top female endorser despite delivering three back- to back duds in 2009 - Kambakkht Ishq , Main Aurr Mrs Khanna and Kurbaan . Kareena's only recent success has been the Aamir Khan starrer 3 Idiots . Surprisingly, TAM's list has no place for other biggies such as Aishwarya Rai- Bachchan, Priyanka Chopra and even Deepika Padukone. 'It goes on to show that Kat and Bebo are the biggest names among Indian youth,' said Das Blah.